AI agents visited Food / Beverage brand pages 5.0× more this week, led by De Cecco

What stood out this week

Up to three findings, chosen from a fixed list of candidates. A finding only appears when it clears a minimum count, so a large percentage built on a handful of visits is left out.

1. User-directed activity, as Cloudflare labels it, is 5.7× more concentrated in this panel than across Cloudflare's network
   Cloudflare labels 11.6% of the AI-agent visits to this site as "User Action", against 2.0% across its whole network. Both figures use Cloudflare's classification, so the two sides are comparable.
   Why this matters. It shows whether this site sees an unusual amount of the traffic Cloudflare attributes to a person's action, which affects how far these numbers can be generalised.
   What this does not show. This uses Cloudflare's "User Action" label on both sides, which is not the same thing as Optimly's user-directed group and will not match that number. Our side is out of visits to optimly.ai from the agents Cloudflare counts as AI agents (search-engine crawling excluded, to match the network figure); the network side is out of AI-agent visits across Cloudflare's whole network, as published by Cloudflare Radar.
2. "Automated, no company named" moved down from 54.7% to 42.9% of all visits
   This is one of Optimly's five groups, measured against every visit Cloudflare flagged as automated on optimly.ai during the week. Cloudflare flagged the visit as automated but no company can be named. We do not know who sent it or why.
   Why this matters. A change in the mix means the reason agents are visiting has changed, even when the total looks flat.
   What this does not show. The previous week is a shorter sample scaled up to a seven-day equivalent, so small share changes are within the noise.
3. 30.5% of requests this week returned an error
   41,579 visits of 136,105 visits returned a status of 400 or above. Those agents did not get the page they asked for.
   Why this matters. Agents that hit an error may not come back. This is the one number on the page we can fix directly.

Optimly's five groups

Every automated visit lands in exactly one of these five groups, so they add up to the week's total. Share is a percentage of every visit Cloudflare flagged as automated on optimly.ai during the week — 161,312 visits this week.

Cloudflare's own labels for the reason for the visit

This is a second, separate grouping. Cloudflare publishes its own label for each AI agent it recognises, and applies the same labels across its whole network. These numbers are not a breakdown of the five groups above and will not match them, because they count a different set of visits and use a different denominator.

On this site

Share is a percentage of visits to optimly.ai from the agents Cloudflare counts as AI agents (search-engine crawling excluded, to match the network figure) — 136,105 visits this week.

Across Cloudflare's network

Share is a percentage of AI-agent visits across Cloudflare's whole network, as published by Cloudflare Radar. Pulled 2026-09-06.

Under Cloudflare's own “User Action” label, 11.6% of the AI-agent visits to this site carry that label, against 2.0% across Cloudflare's network. That is 5.7× more concentrated in this panel than across Cloudflare's network. Both sides of that comparison use Cloudflare's label, not Optimly's groups.

Which of our pages the visits went to

We could match 82,342 visits to a page we publish, 51.0% of all automated visits. The percentages in this table are of matched visits only, not of the week's total.

Which pages agents requested

Every number below counts page visits we observed in our own server logs: an automated agent asked optimly.ai for a specific page. A page visit records the request and nothing more. It does not show that any AI product mentioned, cited, recommended, or sold anything, and it does not show that a person asked a question.

• Comparison pages requested: Agents requested comparison pages covering 10 brands In the week of Week of August 30, 2026, automated agents requested 60 comparison analysis pages across 10 distinct comparisons — 31% versus the prior week.
• Topic pages requested: Agents requested 191 pages built around a buying topic In the week of Week of August 30, 2026, automated agents requested 723 buyer-question pages across 191 distinct buyer questions — -92% versus the prior week.
• Brand pages requested: Agents requested 15,811 pages for individual brands In the week of Week of August 30, 2026, automated agents requested 28,761 brand pages across 15,811 distinct brands — -65% versus the prior week.
• Brand data files requested: Agents requested the machine-readable file for 4,783 brands In the week of Week of August 30, 2026, automated agents requested 10,096 brand record pages across 4,783 distinct brands — -53% versus the prior week.
• Change reports requested: Agents requested week-on-week change reports for 4,637 brands In the week of Week of August 30, 2026, automated agents requested 10,694 brand delta report pages across 4,637 distinct brands — -54% versus the prior week.
• Category list pages requested: Agents requested 4 pages listing our categories In the week of Week of August 30, 2026, automated agents requested 776 category pages across 4 distinct categories — -93% versus the prior week.

Topics of the pages agents requested most often

These are short topic labels we assign to our own pages, so we can group page visits that keep coming back week after week. The label is our grouping of the page. It is not a person's exact question, and we do not know what anyone typed. Counts run from the week we started grouping pages this way, so the list builds up over time rather than reshuffling every week.

Solution cluster

• Cloud — 18 total (2 this week), first seen 2026-W30
• Ppc — 4 total (0 this week), first seen 2026-W32
• Abm — 2 total (0 this week), first seen 2026-W33
• SEO — 2 total (2 this week), first seen 2026-W36
• Okr — 2 total (2 this week), first seen 2026-W36
• Payroll — 0 total (0 this week), first seen 2026-W36

Topic pages agents requested most this week

Each row is one of our own topic pages that an automated agent requested in the week of Week of August 30, 2026, ordered by how many times it was requested. The heading is the topic we assigned to the page. We do not know what any person typed, and a visit does not show that a person asked anything.

AI Search Optimization for B2B SaaS

Requested 11 times this week, most often by CCBot. Group: solution.

AI Brand Visibility vs Accuracy: What Should You Measure?

Requested 10 times this week, most often by Google-CloudVertexBot. Group: evaluation.

How to Measure AI Referral Traffic and Customers

Requested 10 times this week, most often by PerplexityBot. Group: solution.

Professional Photo Editing

Requested 10 times this week, most often by AI Assistant (behavioral). Group: solution.

Sales Intelligence

Requested 10 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.

Why Doesn't ChatGPT Recommend My Company?

Requested 6 times this week, most often by AI Crawler (behavioral). Group: problem. Not seen in the prior week.

Conversation Intelligence

Requested 5 times this week, most often by AI Assistant (behavioral). Group: solution.

Enterprise Speech to Text API

Requested 5 times this week, most often by AI Assistant (behavioral). Group: solution.

Enterprise Generative AI

Requested 5 times this week, most often by AI Assistant (behavioral). Group: solution.

How to Correct What AI Says About Your Brand

Requested 4 times this week, most often by AI Crawler (behavioral). Group: solution.

Place for Kitchen Appliances

Requested 3 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.

Fix Broken Hair Bonds At Home

Requested 3 times this week, most often by AI Assistant (behavioral). Group: problem.

Zero Drop Trail Running Shoes

Requested 3 times this week, most often by AI Assistant (behavioral). Group: solution.

Middle Market Private Equity Firms New York

Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution.

Hiring Third Party Firms to Conduct Annual or Bi Annual Point in Time Penetration Tests

Requested 2 times this week, most often by AI Assistant (behavioral). Group: problem.

Comparison pages agents requested this week

Each row is a comparison page we publish that an automated agent requested this week. When we can match the comparison to a brand we already track, we link to that brand's page so agents can follow it.

• Optimly vs Profound for AI Brand Visibility — requested 14 times this week, most often by PerplexityBot
• Optimly vs Gumshoe for AI Visibility — requested 14 times this week, most often by PerplexityBot
• Optimly vs Ahrefs Brand Radar — requested 12 times this week, most often by PerplexityBot
• Optimly vs AI Visibility Monitoring Tools — requested 7 times this week, most often by PerplexityBot
• Optimly vs HubSpot AI Search Grader — requested 4 times this week, most often by AI Crawler (behavioral). Not seen in the prior week.
• Optimly vs Semrush AI Visibility Toolkit — requested 3 times this week, most often by AI Crawler (behavioral). Not seen in the prior week.
• Optimly vs Peec AI for AI Search Analytics — requested 2 times this week, most often by PerplexityBot. Not seen in the prior week.
• Optimly vs Brandwatch for AI Brand Intelligence — requested 2 times this week, most often by AI Crawler (behavioral). Not seen in the prior week.
• Optimly vs Brandlight for Enterprise AI Visibility — requested 1 time this week, most often by Bytespider. Not seen in the prior week.
• Optimly vs AthenaHQ for AI Search — requested 1 time this week, most often by Bytespider. Not seen in the prior week.

Since we started measuring

This index started grouping pages by topic in 2026-W28. This week (Week of August 30, 2026) marks 8 archived weeks of continuous measurement. All counts labeled "total" or "lifetime" on this page are rolled up across every archived weekly report since inception; counts labeled "this week" are the week of Week of August 30, 2026 only.

Brands whose pages were requested far more this week

• Defender Experts for XDR · Microsoft Cybersecurity
  /brand/microsoft-defender-experts-for-xdr
  Index 100 · new this week · top bot ShapBot
  Claim this brand →

Which agents requested pages from Optimly this week

161,312 visits from automated agents this week, a change of -51% against the prior week.

Agents that fetch a page while a request is in flight

Agents that collect page text in bulk

These agents collect page text to build a model rather than to answer a specific request, so no person is waiting on them. Listed for completeness, kept separate from the numbers above.