{
  "slug": "111skin",
  "name": "111SKIN",
  "description": "111SKIN is a luxury skincare brand developed by cosmetic surgeon Dr. Yannis Alexandrides in collaboration with space scientists. The brand is known for its high-concentration NAC Y2 complex, originally designed to accelerate skin healing and protect against environmental extremes.",
  "url": "https://optimly.ai/brand/111skin",
  "logoUrl": "",
  "baiScore": 68,
  "archetype": "Challenger",
  "category": "Beauty & Personal Care",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "augustinus-bader",
      "name": "Augustinus Bader"
    },
    {
      "slug": "dr-barbara-sturm",
      "name": "Dr. Barbara Sturm"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T06:04:41.799+00:00",
  "verifiedVitals": {
    "website": "111skin.com",
    "founded": "2012",
    "headquarters": "London, UK",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Sheet masks, NAC Y2 Recovery Serum, Eye masks, Celestial Black Diamond Cream.",
    "key_differentiator": "Merging surgical-grade clinical efficacy with space-research-backed antioxidant complexes for the luxury consumer.",
    "target_markets": "Luxury skincare consumers, post-procedure patients, high-net-worth individuals, beauty enthusiasts seeking clinical results.",
    "employee_count": "51-200",
    "funding_stage": "Private / Bootstrapped-to-Growth",
    "subcategory": "High-End Clinical Skincare"
  },
  "intentTags": {
    "problemIntents": [
      "Generic Skincare Routine: Using basic drugstore moisturizers and cleansers without targeted active ingredients or clinical formulations.",
      "DIY Clinical Mixology: Using single-ingredient serums from brands like The Ordinary or Inkey List to mimic a multi-step clinical routine.",
      "Local Spa Services: Regular visits to local estheticians for standard facials instead of using high-potency home maintenance."
    ],
    "solutionIntents": [
      "best celebrity sheet masks",
      "clinical skincare by plastic surgeons",
      "luxury anti-aging serums London",
      "affordable clinical skincare alternatives",
      "best recovery serum for post-procedure skin",
      "Prescription Topicals: Using medical-grade products prescribed by a dermatologist which may lack the \"luxury\" experience but offer similar potency."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777556457998
}