{"name":"1898 leather","domain":"1898leather.com","url":"https://optimly.ai/brand/1898-leather","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"1898 Leather makes premium leather welding gloves, aprons, and related gear for welders and metalworkers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"description","label":"Description","shape":"text","content":"1898 Leather designs and sells durable leather welding gear, including nubuck leather gloves, buffalo-hide welding aprons, and accessories. Its products emphasize heat protection, dexterity, comfort, craftsmanship, and durability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make the best welding products possible through product development, customer feedback, and collaboration with working welders and welding students.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Matt is identified as the founder. The brand also works with leather maker Paul Wood and references Phil Stanton in its product-development history.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://1898leather.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Rugged, practical, professional, craftsmanship-focused, and informal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides protective welding gear that combines heat and spark protection with dexterity, comfort, durability, and professional-style design.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing leather welding gloves and aprons\nUsing genuine sueded nubuck leather and buffalo hide\nReinforcing products with Kevlar lining, Kevlar stitching, and layered panels\nDeveloping products through feedback from welders, metalworkers, and welding students\nSelling welding gear directly online","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Stanton Gen 2 Heavy Duty Leather Welding Gloves\nHeavy Duty Leather Welding Apron\n1898 Banner","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products listed on the site include the 1898 Banner at $25, Heavy Duty Leather Welding Aprons from $159, and Stanton Gen 2 Heavy Duty Leather Welding Gloves at $74.99. Free domestic shipping is offered on orders of $99 or more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Welding, metalworking, metal fabrication, metal sculpture, and skilled trades.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Professional welders, metalworkers, fabricators, metal sculptors, tradespeople, welding students, and workshop users.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Professionals and serious practitioners who need durable, heat-resistant welding gloves and aprons with good dexterity, comfort, and craftsmanship.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Welding and fabrication\nMetal sculpting\nWorkshop and shop-floor work\nRestoring classic cars and other spark-producing work\nWelding education and training","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Protection from heat, sparks, spatter, and intense workshop conditions\nImproved hand mobility and control while welding\nDurable workwear designed for long days and repeated use\nComfortable, professional-looking welding gear\nProducts refined through feedback from real welders and students","source_type":"1p_website","source_label":"Brand's website","source_url":"https://1898leather.com","updated_at":"2026-11-08T02:04:32.687215+00:00"}]}],"last_refreshed_at":"2026-11-08T02:04:32.695860+00:00","last_changed_at":"2026-11-08T02:04:32.703217+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d35b5644-8544-44a4-bef1-1611e3e860de"}