# 1and1 / United Internet
> 1and1 (now primarily operating as IONOS) is a major global provider of internet infrastructure and hosting services. Founded in 1988, it operates as a key brand under the United Internet AG group, serving millions of customers with domain registration, cloud computing, and web hosting solutions. While the hosting arm rebranded to IONOS in 2018, the 1&1 name remains a dominant telecommunications brand in the German market.
- URL: https://optimly.ai/brand/1and1-united-internet
- Slug: 1and1-united-internet
- BAI Score: 88/100
- Archetype: Challenger
- Category: Information Technology
- Last Analyzed: April 10, 2026
## Competitors
- GoDaddy (https://optimly.ai/brand/godaddy)
- Namecheap (https://optimly.ai/brand/namecheap)
## Also Referenced By
- Vodafone Germany (https://optimly.ai/brand/vodafone-germany)
- Deutsche Telekom Telekom Deutschland (https://optimly.ai/brand/deutsche-telekom-telekom-deutschland)
## Buyer Intent Signals
Problems: On-premise Infrastructure: Buying and managing physical servers in a local data center. | IT Managed Services Agency: Hiring a Managed Service Provider (MSP) to handle all web and cloud infrastructure for the company.
Solutions: European web hosting companies | United Internet subsidiaries | largest domain registrars global | German internet service providers | Wix/Squarespace Direct: Using basic consumer-grade website builders that include bundled hosting.
Comparisons: 1&1 vs GoDaddy hosting