# 21Shares
> 21Shares offers a broad selection of exchange-traded crypto products (ETPs), including single-asset and basket indices, to simplify and secure investment in digital assets, aiming to turn complexity into clear opportunity.
- URL: https://optimly.ai/brand/21shares
- Logo: https://logo.clearbit.com/21shares.com
- Slug: 21shares
- BAI Score: 16/100
- Archetype: Incumbent
- Category: Financial Services
- Last Analyzed: August 9, 2026
## Buyer Intent Signals
Problems: Direct Cryptocurrency Exchange Investment: Investors can directly buy, hold, and manage cryptocurrencies through centralized or decentralized exchanges, bypassing ETPs but assuming full responsibility | Specialized Crypto Financial Advisor: Engaging a financial advisor with expertise in digital assets to build and manage a personalized crypto portfolio, offering tailored advice and potentially access | Avoid Crypto Investment: Choosing not to invest in cryptocurrencies or related products, thereby avoiding all associated risks and potential complexities.
Solutions: 21Shares ETP products | invest in Bitcoin ETP | crypto exchange traded products | Traditional Stock Brokerage (without Crypto ETPs): Using a standard brokerage account to invest in traditional assets, completely avoiding cryptocurrency exposure and its associated volatility and reg
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## Full Details / RAG Data
### Overview
21Shares is listed in the AI Directory.
21Shares offers a broad selection of exchange-traded crypto products (ETPs), including single-asset and basket indices, to simplify and secure investment in digital assets, aiming to turn complexity into clear opportunity.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | 21Shares |
| Slug         | 21shares |
| URL          | https://optimly.ai/brand/21shares |
| Logo         | https://logo.clearbit.com/21shares.com |
| BAI Score    | 16/100 |
| Archetype    | Incumbent |
| Category     | Financial Services |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-10T19:25:34.821Z |
### Verified Facts
- Founded: 2018
### Buyer Intent Signals
#### Problems this brand solves
- Direct Cryptocurrency Exchange Investment: Investors can directly buy, hold, and manage cryptocurrencies through centralized or decentralized exchanges, bypassing ETPs but assuming full responsibility
- Specialized Crypto Financial Advisor: Engaging a financial advisor with expertise in digital assets to build and manage a personalized crypto portfolio, offering tailored advice and potentially access
- Avoid Crypto Investment: Choosing not to invest in cryptocurrencies or related products, thereby avoiding all associated risks and potential complexities.
#### Buyers search for
- 21Shares ETP products
- invest in Bitcoin ETP
- crypto exchange traded products
- Traditional Stock Brokerage (without Crypto ETPs): Using a standard brokerage account to invest in traditional assets, completely avoiding cryptocurrency exposure and its associated volatility and reg
### Links
- Canonical page: https://optimly.ai/brand/21shares
- JSON endpoint: /brand/21shares.json
- LLMs.txt: /brand/21shares/llms.txt