# 21Shares

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> 21Shares offers a broad selection of exchange-traded crypto products (ETPs), including single-asset and basket indices, to simplify and secure investment in digital assets, aiming to turn complexity into clear opportunity.

- Business Profile: https://optimly.ai/brand/21shares
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://21shares.com/
- Logo: https://logo.clearbit.com/21shares.com
- Slug: 21shares
- Brand Authority Index tier: Low Visibility
- Archetype: Incumbent
- Category: Financial Services
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Direct Cryptocurrency Exchange Investment: Investors can directly buy, hold, and manage cryptocurrencies through centralized or decentralized exchanges, bypassing ETPs but assuming full responsibility | Specialized Crypto Financial Advisor: Engaging a financial advisor with expertise in digital assets to build and manage a personalized crypto portfolio, offering tailored advice and potentially access | Avoid Crypto Investment: Choosing not to invest in cryptocurrencies or related products, thereby avoiding all associated risks and potential complexities.
Solutions: 21Shares ETP products | invest in Bitcoin ETP | crypto exchange traded products | Traditional Stock Brokerage (without Crypto ETPs): Using a standard brokerage account to invest in traditional assets, completely avoiding cryptocurrency exposure and its associated volatility and reg