# 22squared
> For over 100 years, 22squared has helped complex businesses solve their toughest challenges through insight-driven media and creative. Founded in Atlanta in 1922, they are a fully independent agency with 250+ employees, delivering modern, multi-channel solutions that connect brands with their audiences in powerful ways. Their in-house capabilities ensure every idea drives measurable business impact.
- URL: https://optimly.ai/brand/22squared
- Logo: https://logo.clearbit.com/https://22squared.com
- Slug: 22squared
- BAI Score: 43/100
- Archetype: Challenger
- Category: Marketing & Advertising
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: In-house Marketing Team: Businesses can opt to build and manage their marketing, media, creative, data & analytics, and social teams internally, hiring specialists for each function rather than outsou | Niche Digital Marketing Agency: Instead of a full-service agency, a business might engage several specialized agencies, e.g., one for media buying, another for creative, and a third for social media,  | Marketing Automation Platforms: Tools like HubSpot, Salesforce Marketing Cloud, or Adobe Experience Cloud provide platforms for managing various marketing activities (CRM, email, social, analytics, co | Maintain Status Quo / Limited Marketing Efforts: A business might choose to continue with existing, less comprehensive, or no external marketing efforts, relying solely on organic growth, word-of-mout
Solutions: 22squared agency | 22squared marketing solutions | full service advertising Atlanta