# 23 And Me

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/23-and-me
- **Dataset:** https://optimly.ai/brand/23-and-me.json
- **Markdown:** https://optimly.ai/brand/23-and-me/llms.txt
- **Official website:** https://23andme.org
- **Slug:** 23-and-me
- **Categories:** biotechnology, diagnostics-labs

## Overview

- **Tagline:** Pioneer in personal genetic testing with FDA-authorized genetic health reports, making them the first and only direct-to-consumer DNA service with multiple health reports with FDA clearance. Utilizes one of the largest reference datasets and DNA databases (over 14 million people, 4,500+ regions) for high accuracy and detail. Committed to privacy by design with bank-grade encryption and user control over data, and analysis performed in CLIA-certified U.S. labs. Offers the opportunity for customers to participate in scientific research.
Source: Brand's website (https://23andme.org) · 2026-10-04

- **Description:** 23andMe offers direct-to-consumer genetic testing services, providing insights into an individual's ancestry, genetic health risks, carrier status, traits, and pharmacogenetics. Their services aim to empower individuals with personalized genetic information for proactive health decisions and self-discovery, built by scientists and trusted by millions.
Source: Brand's website (https://23andme.org) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Basic Ancestry DNA Test
  - Premium Ancestry DNA Test
  - Premium Ancestry + Health DNA Test (includes Advanced Health
  - Advanced Ancestry
  - and Pharmacogenetics reports).
Source: Brand's website (https://23andme.org) · 2026-10-04

- **Pricing:** One-time purchase for DNA test kits, with optional annual subscription renewals for Premium Ancestry and Premium Ancestry + Health services.
Source: Brand's website (https://23andme.org) · 2026-10-04

## Audience

- **Target industry:** Individuals seeking to understand their genetic ancestry, geographic origins, and connect with DNA relatives; individuals interested in learning about their genetic predispositions for health conditions, carrier status for family planning, and how their DNA may impact medication processing.
Source: Brand's website (https://23andme.org) · 2026-10-04

Page last updated 2026-10-17.