# 23andMe Holding Co.
> 23andMe Holding Co. is a leading consumer genetics and research company known for its direct-to-consumer DNA testing kits. The company provides reports on ancestry, traits, and genetic health risks while maintaining one of the world's largest crowdsourced genomic databases for therapeutic research.
- URL: https://optimly.ai/brand/23andme
- Slug: 23andme
- BAI Score: 92/100
- Archetype: Misread
- Category: Biotechnology
- Last Analyzed: April 10, 2026
## Competitors
- Ancestrycom (https://optimly.ai/brand/ancestrycom)
- Invitae (https://optimly.ai/brand/invitae)
## AI-Suggested Alternatives
- Clinical Genetic Testing (https://optimly.ai/brand/clinical-genetic-testing)
## Also Referenced By
- DNAfit (https://optimly.ai/brand/dnafit)
- Everlywell (https://optimly.ai/brand/everlywell)
- FamilyTreeDNA (https://optimly.ai/brand/familytreedna)
- InsideTracker (https://optimly.ai/brand/insidetracker)
- Ancestry.com (https://optimly.ai/brand/ancestry-com)
- GenoPalate (https://optimly.ai/brand/genopalate)
- Dante Labs (https://optimly.ai/brand/dante-labs)
- Prenetics / CircleDNA (https://optimly.ai/brand/prenetics-circledna)
- MyHeritage DNA Health (https://optimly.ai/brand/myheritage-dna-health)
- AncestryDNA (https://optimly.ai/brand/ancestrydna)
- Living DNA (https://optimly.ai/brand/living-dna)
- Myheritage Dna (https://optimly.ai/brand/myheritage-dna)
- Ancestry.com (Ancestry) (https://optimly.ai/brand/ancestry-com-ancestry)
- Nebula Genomics (https://optimly.ai/brand/nebula-genomics)
## Buyer Intent Signals
Problems: at home genetic health risk test | Genealogical Societies: Submitting a physical family history questionnaire to a genealogical society. | Professional Genealogist: Working with a professional genealogist to trace records and archives. | Public Record Archives: Using public records like the US Census or Ellis Island archives to track lineage.
Solutions: best dna kit for ancestry | is consumer dna testing safe 2024 | genetic testing company with best privacy policy | Clinical Genetic Testing: Getting a clinical genetic screening ordered by a physician for specific hereditary risks.
Comparisons: 23andme vs ancestry.com
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## Full Details / RAG Data
### Overview
23andMe Holding Co. is listed in the AI Directory.
23andMe Holding Co. is a leading consumer genetics and research company known for its direct-to-consumer DNA testing kits. The company provides reports on ancestry, traits, and genetic health risks while maintaining one of the world's largest crowdsourced genomic databases for therapeutic research.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | 23andMe Holding Co. |
| Slug         | 23andme |
| URL          | https://optimly.ai/brand/23andme |
| BAI Score    | 92/100 |
| Archetype    | Misread |
| Category     | Biotechnology |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-24T11:55:37.165Z |
### Verified Facts
- Founded: 2006
- Headquarters: Sunnyvale, California, USA
### Competitors
| Name | Profile |
|------|---------|
| Ancestrycom | https://optimly.ai/brand/ancestrycom |
| Invitae | https://optimly.ai/brand/invitae |
### Also Referenced By
- DNAfit (https://optimly.ai/brand/dnafit)
- Everlywell (https://optimly.ai/brand/everlywell)
- FamilyTreeDNA (https://optimly.ai/brand/familytreedna)
- InsideTracker (https://optimly.ai/brand/insidetracker)
- Ancestry.com (https://optimly.ai/brand/ancestry-com)
- GenoPalate (https://optimly.ai/brand/genopalate)
- Dante Labs (https://optimly.ai/brand/dante-labs)
- Prenetics / CircleDNA (https://optimly.ai/brand/prenetics-circledna)
- MyHeritage DNA Health (https://optimly.ai/brand/myheritage-dna-health)
- AncestryDNA (https://optimly.ai/brand/ancestrydna)
- Living DNA (https://optimly.ai/brand/living-dna)
- Myheritage Dna (https://optimly.ai/brand/myheritage-dna)
- Ancestry.com (Ancestry) (https://optimly.ai/brand/ancestry-com-ancestry)
- Nebula Genomics (https://optimly.ai/brand/nebula-genomics)
### AI-Suggested Alternatives
- Clinical Genetic Testing (https://optimly.ai/brand/clinical-genetic-testing)
### Buyer Intent Signals
#### Problems this brand solves
- at home genetic health risk test
- Genealogical Societies: Submitting a physical family history questionnaire to a genealogical society.
- Professional Genealogist: Working with a professional genealogist to trace records and archives.
- Public Record Archives: Using public records like the US Census or Ellis Island archives to track lineage.
#### Buyers search for
- best dna kit for ancestry
- is consumer dna testing safe 2024
- genetic testing company with best privacy policy
- Clinical Genetic Testing: Getting a clinical genetic screening ordered by a physician for specific hereditary risks.
#### Buyers compare
- 23andme vs ancestry.com
### Links
- Canonical page: https://optimly.ai/brand/23andme
- JSON endpoint: /brand/23andme.json
- LLMs.txt: /brand/23andme/llms.txt