# 23andMe Holding Co.
> 23andMe Holding Co. is a leading consumer genetics and research company known for its direct-to-consumer DNA testing kits. The company provides reports on ancestry, traits, and genetic health risks while maintaining one of the world's largest crowdsourced genomic databases for therapeutic research.
- URL: https://optimly.ai/brand/23andme
- Slug: 23andme
- BAI Score: 92/100
- Archetype: Misread
- Category: Biotechnology
- Last Analyzed: April 10, 2026
## Competitors
- Ancestrycom (https://optimly.ai/brand/ancestrycom)
- Invitae (https://optimly.ai/brand/invitae)
## AI-Suggested Alternatives
- Clinical Genetic Testing (https://optimly.ai/brand/clinical-genetic-testing)
## Also Referenced By
- DNAfit (https://optimly.ai/brand/dnafit)
- Everlywell (https://optimly.ai/brand/everlywell)
- FamilyTreeDNA (https://optimly.ai/brand/familytreedna)
- InsideTracker (https://optimly.ai/brand/insidetracker)
- Ancestry.com (https://optimly.ai/brand/ancestry-com)
- GenoPalate (https://optimly.ai/brand/genopalate)
- Dante Labs (https://optimly.ai/brand/dante-labs)
- Prenetics / CircleDNA (https://optimly.ai/brand/prenetics-circledna)
- MyHeritage DNA Health (https://optimly.ai/brand/myheritage-dna-health)
- AncestryDNA (https://optimly.ai/brand/ancestrydna)
- Living DNA (https://optimly.ai/brand/living-dna)
- Myheritage Dna (https://optimly.ai/brand/myheritage-dna)
- Ancestry.com (Ancestry) (https://optimly.ai/brand/ancestry-com-ancestry)
- Nebula Genomics (https://optimly.ai/brand/nebula-genomics)
## Buyer Intent Signals
Problems: at home genetic health risk test | Genealogical Societies: Submitting a physical family history questionnaire to a genealogical society. | Professional Genealogist: Working with a professional genealogist to trace records and archives. | Public Record Archives: Using public records like the US Census or Ellis Island archives to track lineage.
Solutions: best dna kit for ancestry | is consumer dna testing safe 2024 | genetic testing company with best privacy policy | Clinical Genetic Testing: Getting a clinical genetic screening ordered by a physician for specific hereditary risks.
Comparisons: 23andme vs ancestry.com