{
  "slug": "28hsecom",
  "name": "28hsecom",
  "description": "28hsecom is an online platform providing comprehensive real estate listings for new and resale properties in Hong Kong, including details on unit availability, prices, and developer information. It also offers tools like a mortgage calculator and market insights.",
  "url": "https://optimly.ai/brand/28hsecom",
  "websiteUrl": "https://28hse.com/",
  "logoUrl": "https://logo.clearbit.com/28hse.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Property Portals",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-24T03:03:58.182Z",
  "verifiedVitals": {
    "website": "https://28hse.com"
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty finding available properties",
      "Lack of transparent property pricing",
      "Challenges in comparing different property developments",
      "Need for mortgage cost estimation",
      "Searching for new property developments in specific areas"
    ],
    "solutionIntents": [
      "Providing a centralized platform for property listings",
      "Offering detailed property information and unit prices",
      "Facilitating comparison of multiple property options",
      "Supplying a mortgage calculator for financial planning",
      "Showcasing new property launches and developments"
    ],
    "evaluationIntents": [
      "Comparing property prices across different estates",
      "Assessing the value and features of new developments",
      "Evaluating mortgage affordability and loan options",
      "Reviewing property details and completion dates",
      "Comparing developers and their projects"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787554684721
}