{"name":"2nd STREET","domain":"2ndstreet.jp","url":"https://optimly.ai/brand/2nd-street","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese reuse retailer offering secondhand fashion, lifestyle goods, hobby products and related buyback services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"description","label":"Description","shape":"text","content":"2nd STREET is a reuse shop and online store where customers can buy and sell pre-owned clothing, bags, shoes, accessories, lifestyle goods, hobby products and more. It operates physical stores, online shopping and multiple buyback channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make a lifestyle where not throwing things away is the norm, while promoting reuse and a circular society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://2ndstreet.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Educational, approachable, playful and sustainability-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1996 (first 2nd STREET store opened)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people find affordable pre-owned goods and give unwanted items a second life instead of discarding them.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Secondhand retail\nOnline store and product search\nIn-store buyback\n宅配 buyback (shipping-based buyback)\nVisit buyback\nBrand-focused visit buyback\nPhysical store discovery\nReuse education and sustainability initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Pre-owned men's and women's clothing\nBags and shoes\nAccessories and fashion goods\nKids' goods\nHobby products including figures, plastic models, games, toys and goods\nOnline store\nIn-store buyback\nShipping-based buyback","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Secondhand retail, fashion resale and circular economy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers buying and selling pre-owned clothing, fashion items, lifestyle goods and hobby products; the brand also serves business partners through corporate inquiries and collaborations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking affordable or distinctive secondhand fashion and lifestyle goods, and people looking to sell or reuse unwanted items through stores or online services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buy secondhand clothing, bags, shoes, accessories and lifestyle goods\nShop online for items sourced from stores nationwide\nSell unwanted goods through in-store buyback\nRequest shipping-based buyback from home\nRequest a visit-based buyback service\nFind nearby reuse shops and specialized stores\nBuy and sell hobby items such as figures, models, games and toys\nParticipate in reuse and sustainability initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of pre-owned fashion, lifestyle and hobby products\nConvenient ways to sell unwanted goods in stores, online or from home\nOpportunity to extend product life through reuse\nPotential reduction of clothing waste and associated CO2 emissions\nAbility to find distinctive, affordable or vintage items","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2ndstreet.jp","updated_at":"2026-11-07T19:00:51.484496+00:00"}]}],"last_refreshed_at":"2026-11-07T19:00:51.499116+00:00","last_changed_at":"2026-11-07T19:00:51.516137+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=aa4f716e-c9c3-4bd2-ac46-c6c94c99a393"}