# 2nd STREET

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/2nd-street
- **Dataset:** https://optimly.ai/brand/2nd-street.json
- **Markdown:** https://optimly.ai/brand/2nd-street/llms.txt
- **Official website:** https://2ndstreet.jp
- **Slug:** 2nd-street
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Japanese reuse retailer offering secondhand fashion, lifestyle goods, hobby products and related buyback services.
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Description:** 2nd STREET is a reuse shop and online store where customers can buy and sell pre-owned clothing, bags, shoes, accessories, lifestyle goods, hobby products and more. It operates physical stores, online shopping and multiple buyback channels.
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

## Identity

- **Mission:** To make a lifestyle where not throwing things away is the norm, while promoting reuse and a circular society.
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Website:** https://2ndstreet.jp
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Voice & tone:** Educational, approachable, playful and sustainability-focused.
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Founded:** 1996 (first 2nd STREET store opened)
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

## Offerings

- **Problem solved:** Helps people find affordable pre-owned goods and give unwanted items a second life instead of discarding them.
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Core capabilities:**
  - Secondhand retail
  - Online store and product search
  - In-store buyback
  - 宅配 buyback (shipping-based buyback)
  - Visit buyback
  - Brand-focused visit buyback
  - Physical store discovery
  - Reuse education and sustainability initiatives
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Products / SKUs:**
  - Pre-owned men's and women's clothing
  - Bags and shoes
  - Accessories and fashion goods
  - Kids' goods
  - Hobby products including figures, plastic models, games, toys and goods
  - Online store
  - In-store buyback
  - Shipping-based buyback
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

## Audience

- **Target industry:** Secondhand retail, fashion resale and circular economy
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Customer base:** Consumers buying and selling pre-owned clothing, fashion items, lifestyle goods and hobby products; the brand also serves business partners through corporate inquiries and collaborations.
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Ideal customer profile:** Individuals seeking affordable or distinctive secondhand fashion and lifestyle goods, and people looking to sell or reuse unwanted items through stores or online services.
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Use cases:**
  - Buy secondhand clothing, bags, shoes, accessories and lifestyle goods
  - Shop online for items sourced from stores nationwide
  - Sell unwanted goods through in-store buyback
  - Request shipping-based buyback from home
  - Request a visit-based buyback service
  - Find nearby reuse shops and specialized stores
  - Buy and sell hobby items such as figures, models, games and toys
  - Participate in reuse and sustainability initiatives
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

- **Customer outcomes:**
  - Access to a broad selection of pre-owned fashion, lifestyle and hobby products
  - Convenient ways to sell unwanted goods in stores, online or from home
  - Opportunity to extend product life through reuse
  - Potential reduction of clothing waste and associated CO2 emissions
  - Ability to find distinctive, affordable or vintage items
Source: Brand's website (https://2ndstreet.jp) · 2026-11-07

Page last updated 2026-11-07.

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