{
  "slug": "2xu-two-times-you",
  "name": "2xu-two-times-you",
  "description": "2xu is a world leading performance compression brand, built to perform at any level of fitness. Australian founded and established in 2005. We are born from Tri and pronounced \"Two times you\". Prepare, Perform, Recover. This is 2XU. Human Performance. Multiplied.",
  "url": "https://optimly.ai/brand/2xu-two-times-you",
  "websiteUrl": "https://2xu.com/",
  "logoUrl": "https://logo.clearbit.com/2xu.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Athletic Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:07.137Z",
  "verifiedVitals": {
    "website": "https://2xu.com",
    "category": "Athletic apparel",
    "what_it_does": "2xu is a world-leading performance compression brand that provides apparel built to enhance human performance for preparation, performance, and recovery at any level of fitness.",
    "primary_audience": "Individuals engaged in fitness activities and athletes.",
    "core_product": "Performance compression apparel, including tights, tees, and socks",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually with one-time purchases. Offers include bundles and free shipping on orders over $80."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788079137067
}