{"name":"365 Everyday Value (Whole Foods Market)","domain":"wholefoodsmarket.com","url":"https://optimly.ai/brand/356-everyday-value-whole-foods","is_claimed":false,"categories":["dairy-plant-based","packaged-foods-snacks"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Combines the strict ingredient-quality standards of Whole Foods Market with the scale and delivery efficiency of Amazon.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:04:35.861000+00:00"},{"key":"description","label":"Description","shape":"text","content":"365 (formerly 365 Everyday Value) is the private-label brand of Whole Foods Market. It offers a wide range of natural and organic products, including grocery, frozen, and household items, designed to meet rigorous quality standards at a lower price point than national brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:04:35.861000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Organic groceries\ndairy\nfrozen foods\nsnacks\npantry staples\nand household cleaners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:04:35.861000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-based pricing (Competitive with national brands)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:04:35.861000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Health-conscious consumers, organic-focused shoppers, and budget-aware Whole Foods customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:04:35.861000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Trader Joe's (Private Label)"},{"url":null,"name":"Simple Truth (Kroger)"},{"url":null,"name":"Good & Gather (Target)"},{"url":null,"name":"O Organics (Albertsons/Safeway)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:04:35.861000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:35.861000+00:00","last_changed_at":"2026-10-17T23:34:13.057177+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=360444a4-3670-4fdf-bf17-60d1a6d3db06"}