# 365 Everyday Value (Whole Foods Market)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/356-everyday-value-whole-foods
- **Dataset:** https://optimly.ai/brand/356-everyday-value-whole-foods.json
- **Markdown:** https://optimly.ai/brand/356-everyday-value-whole-foods/llms.txt
- **Official website:** https://wholefoodsmarket.com
- **Slug:** 356-everyday-value-whole-foods
- **Categories:** dairy-plant-based, packaged-foods-snacks

## Overview

- **Tagline:** Combines the strict ingredient-quality standards of Whole Foods Market with the scale and delivery efficiency of Amazon.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

- **Description:** 365 (formerly 365 Everyday Value) is the private-label brand of Whole Foods Market. It offers a wide range of natural and organic products, including grocery, frozen, and household items, designed to meet rigorous quality standards at a lower price point than national brands.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Organic groceries
  - dairy
  - frozen foods
  - snacks
  - pantry staples
  - and household cleaners.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

- **Pricing:** Value-based pricing (Competitive with national brands)
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Audience

- **Target industry:** Health-conscious consumers, organic-focused shoppers, and budget-aware Whole Foods customers.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Trader Joe's (Private Label)
  - Simple Truth (Kroger)
  - Good & Gather (Target)
  - O Organics (Albertsons/Safeway)
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

Page last updated 2026-10-17.