{"name":"365 by Whole Foods Market","domain":"wholefoodsmarket.com","url":"https://optimly.ai/brand/365-by-whole-foods-market","is_claimed":false,"categories":["dairy-plant-based","nutrition-supplements","packaged-foods-snacks"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only value-priced private label that guarantees adherence to the strict ingredient standards of Whole Foods Market.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.290000+00:00"},{"key":"description","label":"Description","shape":"text","content":"365 by Whole Foods Market is the primary private-label brand of the multinational supermarket chain Whole Foods Market, a subsidiary of Amazon. The brand offers a wide range of organic and natural food products, household items, and supplements designed to provide a more affordable entry point into the natural foods market. Established to compete with value-oriented organic retailers, the brand is prominent in both physical Whole Foods locations and on Amazon's digital storefronts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.290000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Groceries\nsnacks\ndairy\nfrozen foods\nhousehold cleaning\nsupplements.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.290000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"One-time purchase","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.290000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Health-conscious consumers, budget-aware organic shoppers, Amazon Prime members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.290000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Good & Gather (Organic Line)"},{"url":null,"name":"Simple Truth"},{"url":null,"name":"Trader Joe's (Private Label)"},{"url":null,"name":"Great Value Organic"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.290000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:12.290000+00:00","last_changed_at":"2026-10-17T23:47:39.409156+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f5b1eeb8-893e-4a7b-a927-27866df02d32"}