# 365 by Whole Foods Market

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/365-by-whole-foods-market
- **Dataset:** https://optimly.ai/brand/365-by-whole-foods-market.json
- **Markdown:** https://optimly.ai/brand/365-by-whole-foods-market/llms.txt
- **Official website:** https://wholefoodsmarket.com
- **Slug:** 365-by-whole-foods-market
- **Categories:** dairy-plant-based, nutrition-supplements, packaged-foods-snacks

## Overview

- **Tagline:** The only value-priced private label that guarantees adherence to the strict ingredient standards of Whole Foods Market.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

- **Description:** 365 by Whole Foods Market is the primary private-label brand of the multinational supermarket chain Whole Foods Market, a subsidiary of Amazon. The brand offers a wide range of organic and natural food products, household items, and supplements designed to provide a more affordable entry point into the natural foods market. Established to compete with value-oriented organic retailers, the brand is prominent in both physical Whole Foods locations and on Amazon's digital storefronts.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Groceries
  - snacks
  - dairy
  - frozen foods
  - household cleaning
  - supplements.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

- **Pricing:** One-time purchase
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Audience

- **Target industry:** Health-conscious consumers, budget-aware organic shoppers, Amazon Prime members.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Good & Gather (Organic Line)
  - Simple Truth
  - Trader Joe's (Private Label)
  - Great Value Organic
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

Page last updated 2026-10-17.