{"name":"5 Star Castle Hotel","domain":"smithmore.com","url":"https://optimly.ai/brand/5-star-castle-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A private five-star castle hotel and noble house in the Blue Ridge Mountains, offering exclusive lodging, dining, events, weddings, and estate experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"description","label":"Description","shape":"text","content":"Smithmore Castle is a private family residence and noble Stuart estate on English Knob in the Blue Ridge Mountains. Open to select guests by reservation, it offers historic suites, 24-hour concierge service, daily three-course dinners and gourmet breakfasts, estate activities, afternoon tea, event spaces, weddings, retreats, and photoshoot packages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Lord Robert Smith is identified as head of House Smithmore. The Smithmore family resides within the castle and operates the private estate with household staff.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://smithmore.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Formal, aristocratic, refined, ceremonial, traditional, and hospitality-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The estate was acquired by Lord Robert Smith in 2008. It began receiving select guests for exclusive occasions by 2017, and the homepage states Smithmore Castle opened its doors in 2021.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"English Knob in the Blue Ridge Mountains.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Privately held family residence and seat of House Smithmore; the Smithmore family resides on the estate.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an exclusive, highly private alternative to conventional hotels for luxury stays, distinguished gatherings, weddings, retreats, celebrations, and curated estate experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Private castle lodging by reservation\n24-hour concierge service\nThree-course dinners and gourmet breakfasts prepared by an in-house Michelin-star-trained chef\nHistoric estate hospitality and household service\nWeddings and event hosting\nAfternoon tea and dining experiences\nGuided castle tours, coffee tastings, wine tastings, archery, etiquette lessons, and estate activities\nPhotoshoot sessions with concierge support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Private castle lodging\nRoyal Tower View Suite\nGrand Tower View Jr. Suite\nWilkinson Loft\nCarradine View Room\nWindsor Room\nDuke Room\nLair","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Lodging is priced per guest per night rather than per room. Listed packages are $498 per guest for one night, $488 per guest for two nights, and $478 per guest for three nights, plus 6.75% sales tax and 6.00% occupancy tax. Photoshoot packages range from $250 to $400 total, with a listed $200 deposit. Farm Shop coffee drinks are listed at $5.62.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury hospitality, lodging, weddings, events, tourism, and experiential travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Select guests, luxury travelers, wedding parties, event hosts, families, retreat groups, and photography clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Affluent travelers and hosts seeking private, highly personalized castle hospitality, historic surroundings, discreet service, destination weddings, refined events, or distinctive photo locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury overnight stays\nPrivate family or group gatherings\nDestination weddings and wedding receptions\nCeremonies, rehearsal dinners, and celebrations\nCorporate or private retreats\nAfternoon tea experiences\nEstate tours and curated activities\nQuinceañera, bridal, maternity, family, and other photoshoots","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A private and exclusive stay in a historic castle estate\nPersonalized attention through 24-hour concierge and household staff\nA refined dining experience with included dinner and breakfast\nAccess to historic architecture, private grounds, mountain views, and estate activities\nAn intimate and elegant setting for weddings and events\nA distinctive, concierge-supported photography experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smithmore.com","updated_at":"2026-11-06T22:29:50.863379+00:00"}]}],"last_refreshed_at":"2026-11-06T22:29:51.048579+00:00","last_changed_at":"2026-11-06T22:29:51.290024+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a1ecd0d5-f564-4af3-aca6-0419821bf4ce"}