{
  "slug": "7-eleven-labs-speedway",
  "name": "7 Eleven Labs Speedway",
  "description": "7 Eleven Labs Speedway offers Gulp Media Network, the largest coast-to-coast immediate consumption Retail Media Network. It leverages robust purchase and behavioral data from 100 million loyalty members across over 13,000 7-Eleven and Speedway stores to target shoppers and provide omnichannel advertising solutions. The network focuses on delivering measurable campaign performance and deep shopper insights for brands.",
  "url": "https://optimly.ai/brand/7-eleven-labs-speedway",
  "websiteUrl": "https://gulpmedianetwork.com/",
  "logoUrl": "https://logo.clearbit.com/gulpmedianetwork.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Retail Media Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-22T14:52:45.107Z",
  "verifiedVitals": {
    "website": "https://gulpmedianetwork.com",
    "category": "Retail Media Network",
    "what_it_does": "7 Eleven Labs Speedway, through its Gulp Media Network, provides a retail media network that targets shoppers in 7-Eleven and Speedway stores. It leverages robust purchase and behavioral data from 100 million rewards members and insights from \"Lab Stores\" (real 7-Eleven stores used as research centers) to offer various omnichannel media solutions for advertising campaigns.",
    "primary_audience": "Brands and advertisers interested in reaching immediate consumption shoppers.",
    "core_product": "The Gulp Media Network, which offers a suite of media solutions including programmatic display/video, TikTok, Meta, Snapchat, Connected TV, Streaming Audio, Gulp Radio™ (in-store radio), Gulp TV™, CRM, and Digital Menu Boards. These solutions are powered by the Immediate Consumption Ecosystem (ICE).",
    "pricing_model": {
      "kind": "custom",
      "detail": "Pricing is likely custom, based on advertising campaign scope and media solutions utilized."
    },
    "parent_ownership": "7-Eleven"
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty reaching immediate consumption shoppers",
      "Lack of robust purchase and behavioral data for ad targeting",
      "Challenges in measuring campaign ROI and incrementality",
      "Need for effective omnichannel media solutions",
      "Limited access to shopper insights and research panels"
    ],
    "solutionIntents": [
      "Retail media network advertising",
      "Data-driven shopper targeting",
      "Omnichannel media campaigns (programmatic, social, CTV, audio, in-store)",
      "Loyalty program integration for marketing",
      "Sales attribution and incrementality measurement",
      "Shopper research and insights"
    ],
    "evaluationIntents": [
      "Evaluating retail media network providers",
      "Comparing advertising platforms for immediate consumption markets",
      "Assessing data analytics capabilities for marketing",
      "Reviewing campaign performance measurement tools",
      "Analyzing shopper engagement and loyalty programs"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787429768528
}