{
  "slug": "7plus-australia",
  "name": "7plus (Australia)",
  "description": "7plus is an Australian video-on-demand and catch-up TV service operated by the Seven Network. It provides live streaming of Seven's broadcast channels and an extensive library of Australian and international content, available for free with advertising.",
  "url": "https://optimly.ai/brand/7plus-australia",
  "logoUrl": "",
  "baiScore": 85,
  "archetype": "Challenger",
  "category": "Entertainment & Media",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-07T14:29:35.966837+00:00",
  "verifiedVitals": {
    "website": "7plus.com.au",
    "founded": "2017",
    "headquarters": "Sydney, Australia",
    "pricing_model": "Free (Ad-supported)",
    "core_products": "Live streaming of Seven Network channels, on-demand television shows, movies, and exclusive sports coverage.",
    "key_differentiator": "The primary digital home for Australia's most-watched television network, offering exclusive free access to major national sports like AFL and Cricket.",
    "target_markets": "Australian consumers, sports fans, and expatriates looking for Australian content.",
    "employee_count": "500-1000 (Seven West Media Digital Division)",
    "funding_stage": "Public (ASX:SWM)",
    "subcategory": "Broadcasting Video On Demand (BVOD)"
  },
  "intentTags": null,
  "timestamp": 1778199834957
}