{
  "slug": "888-holdings-william-hill",
  "name": "888-holdings-william-hill",
  "description": "888 Holdings is an online casino company that acquired William Hill International's non-US assets for £2.2bn, including its online operations and approximately 1,400 high-street bookmaker shops. This strategic acquisition aimed to expand 888's presence into bricks-and-mortar betting and diversify its offerings beyond online casino gaming.",
  "url": "https://optimly.ai/brand/888-holdings-william-hill",
  "websiteUrl": "https://theguardian.com/",
  "logoUrl": "https://logo.clearbit.com/theguardian.com",
  "baiScore": 60,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Betting and Gaming Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T23:09:39.859Z",
  "verifiedVitals": {
    "website": "https://theguardian.com",
    "category": "Gambling / Betting",
    "what_it_does": "Operates online casino gaming and high street sports betting operations.",
    "primary_audience": "Individuals interested in online casino games and sports betting.",
    "core_product": "Online casino games, online sports betting, and retail sports betting.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers place bets or stakes on casino games and sports events."
    },
    "parent_ownership": "888 Holdings",
    "named_competitors": [
      "Betfred",
      "Flutter Entertainment",
      "Entain",
      "Bet365"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790311962728
}