# 888-holdings-william-hill

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 10, 2026.

> 888 Holdings is an online casino company that acquired William Hill International's non-US assets for £2.2bn, including its online operations and approximately 1,400 high-street bookmaker shops. This strategic acquisition aimed to expand 888's presence into bricks-and-mortar betting and diversify its offerings beyond online casino gaming.

- Business Profile: https://optimly.ai/brand/888-holdings-william-hill
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://theguardian.com/
- Logo: https://logo.clearbit.com/theguardian.com
- Slug: 888-holdings-william-hill
- Brand Authority Index tier: Contender
- Category: Online Betting and Gaming Platforms
- Last Analyzed: September 10, 2026