{
  "slug": "988-suicide-and-crisis-lifeline",
  "name": "988-suicide-and-crisis-lifeline",
  "description": "The 988 Suicide & Crisis Lifeline offers free, confidential, 24/7/365 support for individuals facing mental health struggles, emotional distress, or concerns about alcohol or drug use, providing compassionate counselors via call, text, or chat.",
  "url": "https://optimly.ai/brand/988-suicide-and-crisis-lifeline",
  "websiteUrl": "https://988lifeline.org/",
  "logoUrl": "https://logo.clearbit.com/988lifeline.org",
  "baiScore": 95.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Crisis & Suicide Prevention Lifelines",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T13:17:24.381Z",
  "verifiedVitals": {
    "website": "https://988lifeline.org",
    "category": "Crisis Intervention Service",
    "what_it_does": "Provides free, confidential, 24/7/365 support via call, text, or chat for individuals experiencing mental health struggles, emotional distress, alcohol or drug use concerns, or those who just need someone to talk to. It also offers support for friends or loved ones of those in crisis.",
    "primary_audience": "Individuals facing mental health struggles, emotional distress, alcohol or drug use concerns, or those needing support, as well as friends and loved ones of such individuals.",
    "core_product": "Free, confidential, 24/7/365 crisis counseling and support via phone, text, and chat.",
    "pricing_model": {
      "kind": "free",
      "detail": "Conversations are free and confidential."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": {
    "problemIntents": [
      "mental health struggles",
      "emotional distress",
      "alcohol use concerns",
      "drug use concerns",
      "suicidal thoughts",
      "feeling alone",
      "needing someone to talk to",
      "supporting a friend in crisis",
      "supporting a loved one in crisis"
    ],
    "solutionIntents": [
      "crisis intervention",
      "mental health support",
      "emotional support",
      "confidential counseling",
      "suicide prevention",
      "immediate help",
      "crisis hotline",
      "text support for mental health",
      "chat support for mental health",
      "support for family of someone in crisis"
    ],
    "evaluationIntents": [
      "how to access crisis support",
      "what to expect from a crisis line",
      "confidentiality of crisis services",
      "availability of mental health support",
      "quality of crisis counselors"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788403377428
}