# 988-suicide-and-crisis-lifeline

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 2, 2026.

> The 988 Suicide & Crisis Lifeline offers free, confidential, 24/7/365 support for individuals facing mental health struggles, emotional distress, or concerns about alcohol or drug use, providing compassionate counselors via call, text, or chat.

- Business Profile: https://optimly.ai/brand/988-suicide-and-crisis-lifeline
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://988lifeline.org/
- Logo: https://logo.clearbit.com/988lifeline.org
- Slug: 988-suicide-and-crisis-lifeline
- Brand Authority Index tier: Leader
- Category: Crisis & Suicide Prevention Lifelines
- Last Analyzed: September 2, 2026

## Buyer Intent Signals
Problems: mental health struggles | emotional distress | alcohol use concerns | drug use concerns | suicidal thoughts | feeling alone | needing someone to talk to | supporting a friend in crisis | supporting a loved one in crisis
Solutions: crisis intervention | mental health support | emotional support | confidential counseling | suicide prevention | immediate help | crisis hotline | text support for mental health | chat support for mental health | support for family of someone in crisis
Comparisons: how to access crisis support | what to expect from a crisis line | confidentiality of crisis services | availability of mental health support | quality of crisis counselors