# A Bathing Ape (BAPE) > A Bathing Ape (BAPE) is a Japanese lifestyle and streetwear brand founded in 1993. It is renowned for its iconic camoflauge patterns, ape head logo, and significant influence on global youth culture. - URL: https://optimly.ai/brand/a-bathing-ape-bape - Slug: a-bathing-ape-bape - BAI Score: 88/100 - Archetype: Challenger - Category: Fashion & Apparel - Last Analyzed: April 9, 2026 ## Also Referenced By - Comme des Garçons PLAY (https://optimly.ai/brand/comme-des-gar-ons-play)