{"name":"A'Famosa Resort","domain":"afamosa.com","url":"https://optimly.ai/brand/a-famosa-resort","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A'Famosa Resort is an integrated holiday and business destination in Alor Gajah, Melaka, Malaysia, offering accommodation, theme parks, wildlife experiences, golf, shopping, events and recreation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"description","label":"Description","shape":"text","content":"A'Famosa Resort is a one-stop leisure and holiday destination surrounded by rolling hills and countryside near Melaka. Its facilities include PARKROYAL A'Famosa Melaka Resort, private villas, condotels, a 27-hole championship golf course, Water World, Safari Wonderland, Freeport A'Famosa Outlet, event venues and sports and recreation facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a hidden-paradise, one-stop destination for business and pleasure with experiences for families, groups, golfers, shoppers and other visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://afamosa.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, welcoming, family-friendly and experience-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1992","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Alor Gajah, Melaka, Malaysia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a comprehensive destination where visitors can combine accommodation, leisure, recreation, attractions, shopping, golf and business or social events in one location.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Integrated resort accommodation\nTheme park and water park experiences\nWildlife and safari attractions\nChampionship golf\nShopping and outlet retail\nBusiness meetings, exhibitions and corporate gatherings\nWeddings, banquets and social events\nTeam-building and recreation activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"PARKROYAL A'Famosa Melaka Resort\nPrivate pool villas\nCondotels\nSafari Wonderland\nWater World\n27-hole championship golf course\nFreeport A'Famosa Outlet\nCoach Airways retail experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Book direct offers better deals and more benefits; specific prices are not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, tourism, leisure, entertainment, events, golf and retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, school groups, corporate groups, golfers, group-tour visitors, shoppers, wedding and social-event guests, and general leisure travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and groups seeking an integrated holiday destination near Melaka, including families, golf enthusiasts, school groups, corporate teams, event organizers and shoppers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family vacations and gatherings\nSchool camping and group tours\nCorporate outings and business meetings\nTeam-building activities\nGolf trips\nWater park and safari visits\nWeddings and social events\nBanquets, exhibitions and fairs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comprehensive holiday experience in one destination\nOpportunities for relaxation, excitement and recreation\nConvenient access to accommodation, attractions, dining, shopping and events\nGroup bonding through team-building and shared activities\nMemorable family, social and corporate experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://afamosa.com","updated_at":"2026-11-07T20:02:03.164392+00:00"}]}],"last_refreshed_at":"2026-11-07T20:02:03.173896+00:00","last_changed_at":"2026-11-07T20:02:03.181117+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=22f431de-ad51-4829-944d-4a71b054a692"}