{
  "slug": "a-place-for-mom",
  "name": "A Place for Mom",
  "description": "A Place for Mom is a privately held senior living referral service that connects families with various types of senior housing and care providers. Operating as a marketplace, the company provides personalized advisory services to help seniors and their families navigate assisted living, memory care, and independent living options at no cost to the consumer.",
  "url": "https://optimly.ai/brand/a-place-for-mom",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Consumer Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "carecom",
      "name": "Carecom"
    },
    {
      "slug": "caringcom",
      "name": "Caringcom"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "caring-com",
      "name": "Caring.com"
    },
    {
      "slug": "eldercare-locator-acl-gov",
      "name": "Eldercare Locator"
    },
    {
      "slug": "aarp-senior-living-finder",
      "name": "AARP Senior Living Finder"
    },
    {
      "slug": "senioradvisor-com",
      "name": "SeniorAdvisor.com"
    },
    {
      "slug": "aarp-caregiving",
      "name": "AARP (Caregiving)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-09T20:30:14.053+00:00",
  "verifiedVitals": {
    "website": "aplaceformom.com",
    "founded": "2000",
    "headquarters": "New York, NY",
    "pricing_model": "Free for families; commission-based (referral fees) for partner communities.",
    "core_products": "Senior living advisory services, online care directories, memory care/assisted living referrals.",
    "key_differentiator": "The largest network of senior living partners combined with high-trust national brand recognition built through decades of TV advertising.",
    "target_markets": "Adult children (caregivers) of seniors, elderly individuals seeking housing transitions.",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Senior Care Marketplace"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Research: Searching for care facilities independently using Google, local directories, or visiting locations in person.",
      "Private Geriatric Care Managers: Hiring a private geriatric care manager to assess needs and find placements for a fee."
    ],
    "solutionIntents": [
      "assisted living referral service",
      "help finding memory care for parents",
      "how to choose a senior living community",
      "free senior housing advisor",
      "cost of assisted living by state",
      "Medicare/Government Portals: Using government resources like Medicare.gov's 'Care Compare' tool to evaluate nursing home quality."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777164750556
}