{"name":"Aaron's","domain":"aarons.com","url":"https://optimly.ai/brand/aaron-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Aaron's is a rent-to-own retailer offering furniture, electronics, appliances, seasonal products and related merchandise through flexible lease-to-own payment plans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"description","label":"Description","shape":"text","content":"Aaron's offers furniture, electronics, appliances, mattresses and seasonal products through online and participating retail locations. Customers can apply for leasing, choose payment schedules, and receive free delivery, setup, service and repair while leasing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Making a real difference in the lives of others and helping customers achieve their goals of ownership.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://aarons.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, accessible and customer-focused, emphasizing flexible payments, convenience, savings and support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with access to household goods and electronics through flexible lease-to-own options, including for customers with less-than-perfect or limited credit history.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Rent-to-own and lease-to-own financing\nDigital approval and leasing applications\nOnline product shopping\nFlexible monthly, weekly and bi-weekly payment options through EZPay\nFree delivery and setup\nService and repair during the lease\nLocal store support and customer account management\nOrder tracking through MyAccount","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Furniture\nElectronics\nAppliances\nMattresses and bedroom products\nGaming consoles\nTelevisions and home theater equipment\nLaptops\nWashers and dryers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product, location and lease plan. Scraped product examples show $0.01 due today, monthly lease payments of $72.99 or $79.99 for 24 months plus tax, and weekly EZPay plans. EZPay enrollment is free; total cost of ownership includes the cash price and cost of lease services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and rent-to-own consumer goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for furniture, electronics, appliances, mattresses and seasonal products, including customers with less-than-perfect credit or limited credit history.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers who need household goods or electronics and prefer flexible lease-to-own payments, free delivery and setup, and included service and repair; particularly shoppers who may not qualify for traditional retail financing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Lease-to-own furniture for bedrooms, living rooms, dining areas and home offices\nLease televisions, gaming products, laptops and home theater equipment\nLease washers, dryers, refrigerators, ranges and freezers\nLease mattresses and platform frames\nUse EZPay to divide monthly lease payments into weekly or bi-weekly payments\nShop seasonal products such as fireplaces, generators, leaf blowers and patio heaters\nReceive delivery, setup and service support through a local Aaron's store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to products without requiring perfect credit\nFlexible payment schedules\nFree delivery and setup\nService and repair included during the lease\nAbility to return merchandise without further obligation under the lease terms\nPotential to acquire ownership through lease payments or early purchase options\nLifetime reinstatement benefit on eligible merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aarons.com","updated_at":"2026-11-07T19:52:51.425412+00:00"}]}],"last_refreshed_at":"2026-11-07T19:52:51.432378+00:00","last_changed_at":"2026-11-07T19:52:51.439622+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bd5fff90-2a87-4a31-9008-8ac2f22c0d81"}