{"name":"AAT Kings US","domain":"aatkings.com","url":"https://optimly.ai/brand/aat-kings-us","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"AAT Kings is a coach tour operator offering guided holidays and day tours across Australia and New Zealand.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"description","label":"Description","shape":"text","content":"AAT Kings has operated for over 100 years and holds the first coach touring licenses issued in Australia. It offers guided holidays, day tours, cultural experiences, destination management and group and charter services across Australia and New Zealand.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide confident, service-led travel experiences while supporting local communities, First Nations culture, responsible consumption, wildlife welfare and climate action.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://aatkings.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, informative, confident and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Operating for over 100 years; the company history page includes milestones from the 1920s–1930s onward.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"AAT Kings is part of The Travel Corporation (TTC), described as the world's leading travel company and a group with 17 sister brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Simplifies planning and experiencing Australia and New Zealand through guided coach tours, day trips, cultural experiences and destination management services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Guided coach tours\nDay tours and short breaks\nAustralia and New Zealand destination experiences\nFirst Nations and Aboriginal cultural experiences\nGroup and charter travel\nDestination management services\nSustainable and responsible travel initiatives\nTour booking and trip comparison","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Guided holidays\nDay tours\nShort breaks\nFirst Nations cultural experiences\nGroups and charters\nDestination management services\nAustralia and New Zealand tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Tour pricing is displayed per person, with examples ranging from $279 per person for a one-day tour to $6,048 per person for a 17-day guided holiday. Selected tours may be offered with promotional discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 250,000 passengers experience an AAT Kings tour every year. Customers include travelers taking guided holidays, day tours, cultural experiences, group trips and charter travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking guided coach tours, day trips and immersive cultural or nature experiences in Australia and New Zealand, as well as groups and organizations needing charter or destination management services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Planning multi-day guided holidays in Australia or New Zealand\nBooking one-day sightseeing and national park tours\nExploring First Nations and Aboriginal culture\nTaking short breaks in destinations such as Uluru, Tasmania and the Kimberley\nArranging group travel and coach charters\nAccessing destination management services in Australia and Oceania\nChoosing travel experiences with sustainability and community-support practices","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Experiences across Australia and New Zealand with guided itineraries\nAccess to iconic sights, national parks, coastlines, cities and cultural attractions\nOpportunities to engage with First Nations and local communities\nConvenient travel by coach, with selected itineraries including internal flights\nSupport for more responsible travel through reduced emissions, reduced single-use plastic and local purchasing\nGreater booking confidence through an established operator with over a century of operating history","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aatkings.com","updated_at":"2026-11-08T02:42:18.335996+00:00"}]}],"last_refreshed_at":"2026-11-08T02:42:18.348904+00:00","last_changed_at":"2026-11-08T02:42:18.357603+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=565e5829-1568-4e5f-95e3-a1b56be9718b"}