# AB Tasty > An experience optimization company that provides A/B testing, personalization, and feature management solutions. It enables brands to create better digital experiences and accelerate product launches through data-driven experimentation. - URL: https://optimly.ai/brand/ab-tasty-independent - Slug: ab-tasty-independent - BAI Score: 74/100 - Archetype: Challenger - Category: Software as a Service (SaaS)