# Abacus Insights Partners

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 1, 2026.

> Abacus Insights Partners is a boutique consulting firm that works with corporate communicators — media relations, analyst relations (AR) and employee communications teams as well as public relations (PR) agencies — to develop better systems of measuring earned media performance and success. Through the analysis of backward probabilities, the firm helps communications teams find stronger forward-looking possibilities in areas such as PR optimization, long-term planning and crisis communications.

- Business Profile: https://optimly.ai/brand/abacus-insights-partners
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://abacusinsightspartners.com/
- Logo: https://logo.clearbit.com/abacusinsightspartners.com
- Slug: abacus-insights-partners
- Brand Authority Index tier: Emerging
- Category: Strategic Communications Consulting Firms
- Last Analyzed: September 1, 2026