# ABB B&R Industrial Automation
> ABB B&R Industrial Automation is a global leader in factory and machine automation, operating as a specialized business unit within the ABB Group. The division focuses on providing integrated automation solutions including programmable logic controllers (PLCs), industrial PCs, and motion control systems for various manufacturing sectors. Formed following ABB's acquisition of B&R in 2017, the brand bridges the gap between process robotics and high-precision machine control.
- URL: https://optimly.ai/brand/abb-bandr-industrial-automation
- Slug: abb-bandr-industrial-automation
- BAI Score: 92/100
- Archetype: Challenger
- Category: Industrial Technology
- Last Analyzed: April 10, 2026
- Part of: ABB (Asea Brown Boveri) (https://optimly.ai/brand/abb-asea-brown-boveri)
## Competitors
- Beckhoff Automation (https://optimly.ai/brand/beckhoff-automation)
- Rockwell Automation (https://optimly.ai/brand/rockwell-automation)
- Schneider Electric (https://optimly.ai/brand/schneider-electric)
## Also Referenced By
- Siemens Simatic (https://optimly.ai/brand/siemens-simatic)
## Buyer Intent Signals
Problems: In-house Engineering: Using internal maintenance and engineering teams to manually program and maintain assembly lines and robotics. | Systems Integrators: Contracting specialized engineering firms to design and implement automated systems using various hardware components.
Solutions: high performance industrial PLC companies | machine automation hardware providers | ABB B&R integration features | industrial PC for harsh environments | cheapest factory automation software | Fragmented Component Sourcing: Purchasing individual components from multiple vendors (PLCs, sensors, motors) and self-assembling the automation stack.