{"name":"Abbey Theatre","domain":"abbeytheatre.ie","url":"https://optimly.ai/brand/abbey-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Abbey Theatre is Ireland's national theatre, presenting productions on its Abbey and Peacock stages in Dublin.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1904 by W.B. Yeats and Lady Gregory, the Abbey Theatre is a Dublin-based theatre and national cultural institution presenting productions, supporting new work, and maintaining theatre archives and history resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To bring upon the stage the deeper emotions of Ireland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://abbeytheatre.ie","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative, cultural, accessible, and audience-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1904","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"26/27 Lower Abbey Street, Dublin 1, Ireland, D01 K0F1","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to live and digital theatre, supports artists and playwrights in developing new work, and connects audiences with Irish theatrical history and ideas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Producing and presenting theatre productions\nSupporting playwrights, scripts, and new ideas\nOperating the Abbey and Peacock stages\nTechnical and production services\nAccessibility-focused performances and audience services\nTheatre tours, archives, and oral history projects","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Live theatre productions\nDigital, livestreamed, and on-demand performances\nNew work, scripts, and ideas programmes\nTheatre tours\nGift vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ticket prices vary by production and format. The site lists examples including €16–€18 for The Play About the Baby, €18–€25 for in-person performances of What I (Don't) Know About Autism, and €5 Access Tickets for eligible DEIS schools and community groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts and theatre","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theatre audiences, artists and playwrights, schools, community groups, amateur theatre companies, and production professionals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations seeking theatre performances, access programmes, new-play development opportunities, theatre history resources, or technical production information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking and attending live theatre performances\nWatching captioned livestream or on-demand productions\nSubmitting a play or idea for consideration\nAccessing relaxed, captioned, sign-language-interpreted, or audio-described performances\nArranging theatre tours\nResearching Abbey Theatre history, archives, and oral histories\nRequesting technical information for theatre and production work","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to live and digital theatre\nMore inclusive participation through accessible performances and access tickets\nOpportunities for playwrights to develop and submit new work\nGreater insight into Irish theatre and theatrical history\nAccess to stage, venue, and technical production information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://abbeytheatre.ie","updated_at":"2026-11-06T17:33:14.971705+00:00"}]}],"last_refreshed_at":"2026-11-06T17:33:14.981671+00:00","last_changed_at":"2026-11-06T17:33:14.992868+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ca666b3f-9b44-43b0-abc5-1f3d6f004a63"}