# Abbey Theatre

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06.

- **Brand record:** https://optimly.ai/brand/abbey-theatre
- **Dataset:** https://optimly.ai/brand/abbey-theatre.json
- **Markdown:** https://optimly.ai/brand/abbey-theatre/llms.txt
- **Official website:** https://abbeytheatre.ie
- **Slug:** abbey-theatre
- **Categories:** media-entertainment

## Overview

- **Tagline:** The Abbey Theatre is Ireland's national theatre, presenting productions on its Abbey and Peacock stages in Dublin.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Description:** Founded in 1904 by W.B. Yeats and Lady Gregory, the Abbey Theatre is a Dublin-based theatre and national cultural institution presenting productions, supporting new work, and maintaining theatre archives and history resources.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

## Identity

- **Mission:** To bring upon the stage the deeper emotions of Ireland.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Website:** https://abbeytheatre.ie
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Voice & tone:** Informative, cultural, accessible, and audience-focused.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Founded:** 1904
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Headquarters:** 26/27 Lower Abbey Street, Dublin 1, Ireland, D01 K0F1
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

## Offerings

- **Problem solved:** Provides access to live and digital theatre, supports artists and playwrights in developing new work, and connects audiences with Irish theatrical history and ideas.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Core capabilities:**
  - Producing and presenting theatre productions
  - Supporting playwrights, scripts, and new ideas
  - Operating the Abbey and Peacock stages
  - Technical and production services
  - Accessibility-focused performances and audience services
  - Theatre tours, archives, and oral history projects
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Products / SKUs:**
  - Live theatre productions
  - Digital, livestreamed, and on-demand performances
  - New work, scripts, and ideas programmes
  - Theatre tours
  - Gift vouchers
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Pricing:** Ticket prices vary by production and format. The site lists examples including €16–€18 for The Play About the Baby, €18–€25 for in-person performances of What I (Don't) Know About Autism, and €5 Access Tickets for eligible DEIS schools and community groups.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

## Audience

- **Target industry:** Performing arts and theatre
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Customer base:** Theatre audiences, artists and playwrights, schools, community groups, amateur theatre companies, and production professionals.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Ideal customer profile:** People and organisations seeking theatre performances, access programmes, new-play development opportunities, theatre history resources, or technical production information.
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Use cases:**
  - Booking and attending live theatre performances
  - Watching captioned livestream or on-demand productions
  - Submitting a play or idea for consideration
  - Accessing relaxed, captioned, sign-language-interpreted, or audio-described performances
  - Arranging theatre tours
  - Researching Abbey Theatre history, archives, and oral histories
  - Requesting technical information for theatre and production work
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

- **Customer outcomes:**
  - Access to live and digital theatre
  - More inclusive participation through accessible performances and access tickets
  - Opportunities for playwrights to develop and submit new work
  - Greater insight into Irish theatre and theatrical history
  - Access to stage, venue, and technical production information
Source: Brand's website (https://abbeytheatre.ie) · 2026-11-06

Page last updated 2026-11-06.

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