# Abdul Samad Al Qurashi (ASQ)
> Abdul Samad Al Qurashi (ASQ) is a luxury fragrance house specializing in oud, incense, and perfumes. Established in 1932 by the Al Qurashi family, it has grown from a single shop in Mecca to a global enterprise with hundreds of retail locations worldwide, known for its expertise in rare oils and traditional agarwood.
- URL: https://optimly.ai/brand/abdul-samad-al-qurashi
- Slug: abdul-samad-al-qurashi
- BAI Score: 84/100
- Archetype: Challenger
- Category: Consumer Goods
- Last Analyzed: April 10, 2026
## Competitors
- Ajmal Perfumes (https://optimly.ai/brand/ajmal-perfumes)
- Amouage (https://optimly.ai/brand/amouage)
- Arabian Oud (https://optimly.ai/brand/arabian-oud)
## Buyer Intent Signals
Problems: most expensive perfume oil in the world | Traditional Souks/Local Vendors: Purchasing unbranded or generic oud wood and essential oils from traditional souks. | Generic Home Fragrancing: Relying on home fragrance methods like Bakhoor burners without a specific brand affiliation.
Solutions: best oud perfume in Saudi Arabia | traditional Arabic perfume houses | top incense and bakhoor brands | luxury scents from Mecca | Western Luxury Perfumery: Using mass-market luxury fragrances like Tom Ford or Creed that offer 'Oud' collections but follow Western perfumery standards.