# Abel & Cole
> Abel & Cole is a British organic food delivery service specializing in seasonal produce boxes and organic groceries. Founded in 1988, it operates as a direct-to-consumer subscription model with a heavy emphasis on sustainability and plastic-free packaging.
- URL: https://optimly.ai/brand/abel-cole
- Slug: abel-cole
- BAI Score: 85/100
- Archetype: Challenger
- Category: Food & Beverage