# Abercrombie & Fitch Co.
> Abercrombie & Fitch Co. is a global multi-brand omnichannel retailer that primarily sells casual apparel, personal care products, and accessories. Founded as an elite sporting goods store in 1892, it evolved into a fashion-forward retailer for young adults and teens, operating through its flagship brand, Hollister, and Gilly Hicks.
- URL: https://optimly.ai/brand/abercrombie-fitch-co
- Logo: https://logo.clearbit.com/abercrombie.com
- Slug: abercrombie-fitch-co
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail & Apparel
- Last Analyzed: June 10, 2026
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## Full Details / RAG Data
### Overview
Abercrombie & Fitch Co. is listed in the AI Directory.
Abercrombie & Fitch Co. is a global multi-brand omnichannel retailer that primarily sells casual apparel, personal care products, and accessories. Founded as an elite sporting goods store in 1892, it evolved into a fashion-forward retailer for young adults and teens, operating through its flagship brand, Hollister, and Gilly Hicks.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Abercrombie & Fitch Co. |
| Slug         | abercrombie-fitch-co |
| URL          | https://optimly.ai/brand/abercrombie-fitch-co |
| Logo         | https://logo.clearbit.com/abercrombie.com |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Retail & Apparel |
| Last Analyzed | June 10, 2026 |
| Last Updated | 2026-07-13T02:55:48.599Z |
### Verified Facts
- Founded: 1892
- Headquarters: New Albany, Ohio, USA
### Links
- Canonical page: https://optimly.ai/brand/abercrombie-fitch-co
- JSON endpoint: /brand/abercrombie-fitch-co.json
- LLMs.txt: /brand/abercrombie-fitch-co/llms.txt