# Abercrombie & Fitch Co.
> Abercrombie & Fitch Co. is a global multi-brand omnichannel retailer that primarily sells casual apparel, personal care products, and accessories. Founded as an elite sporting goods store in 1892, it evolved into a fashion-forward retailer for young adults and teens, operating through its flagship brand, Hollister, and Gilly Hicks.
- URL: https://optimly.ai/brand/abercrombie-fitch-co
- Logo: https://logo.clearbit.com/abercrombie.com
- Slug: abercrombie-fitch-co
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail & Apparel
- Last Analyzed: June 10, 2026