# Accenture Song / Industry X
> Accenture Song and Industry X are two primary operating groups within Accenture PLC. Song focuses on growth through customer experience, marketing, and commerce, while Industry X specializes in the digital transformation of engineering, manufacturing, and industrial operations.
- URL: https://optimly.ai/brand/accenture-song-industry-x
- Slug: accenture-song-industry-x