# Accenture Song / Strategy
> Accenture Song and Strategy represent the high-growth consulting and creative divisions of Accenture. Accenture Strategy provides business and technology strategy services to the C-suite, while Accenture Song (formerly Accenture Interactive) is a tech-powered creative group focused on customer experience, commerce, and brand growth. Together, they aim to deliver 'Total Enterprise Reinvention' by combining deep business analytics with creative execution.
- URL: https://optimly.ai/brand/accenture-song-strategy
- Slug: accenture-song-strategy
- BAI Score: 92/100
- Archetype: Incumbent
- Category: Professional Services