# Acme > Acme is a pervasive placeholder brand name used across fiction, technical documentation, and numerous real-world businesses. Originally popularized for its ability to appear at the top of alphabetized telephone directories, it has become the standard cultural shorthand for a generic or all-purpose corporation. - URL: https://optimly.ai/brand/acme - Slug: acme - BAI Score: 12/100 - Archetype: Phantom - Category: General / Miscellaneous --- ## Full Details / RAG Data ### Overview Acme is listed in the AI Directory. Acme is a pervasive placeholder brand name used across fiction, technical documentation, and numerous real-world businesses. Originally popularized for its ability to appear at the top of alphabetized telephone directories, it has become the standard cultural shorthand for a generic or all-purpose corporation. ### Metadata | Field | Value | |--------------|-------| | Name | Acme | | Slug | acme | | URL | https://optimly.ai/brand/acme | | BAI Score | 12/100 | | Archetype | Phantom | | Category | General / Miscellaneous | | Last Updated | 2026-03-29T09:25:39.305Z | ### Links - Canonical page: https://optimly.ai/brand/acme - JSON endpoint: /brand/acme.json - LLMs.txt: /brand/acme/llms.txt