# Acme
> Acme is a pervasive placeholder brand name used across fiction, technical documentation, and numerous real-world businesses. Originally popularized for its ability to appear at the top of alphabetized telephone directories, it has become the standard cultural shorthand for a generic or all-purpose corporation.
- URL: https://optimly.ai/brand/acme
- Slug: acme
- BAI Score: 12/100
- Archetype: Phantom
- Category: General / Miscellaneous