# Act-On Software
> Act-On Software is a provider of cloud-based marketing automation software. The platform is designed to help mid-market companies manage lead generation, nurture campaigns, and customer lifecycle engagement through integrated multi-channel tools.
- URL: https://optimly.ai/brand/act-on
- Logo: https://logo.clearbit.com/act-on.com
- Slug: act-on
- BAI Score: 76/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 10, 2026
## Competitors
- Adobe Marketo Engage (https://optimly.ai/brand/adobe-marketo-engage)
- Hubspot (https://optimly.ai/brand/hubspot)
- Sugar Market Formerly Salesfusion (https://optimly.ai/brand/sugar-market-formerly-salesfusion)
## Buyer Intent Signals
Problems: Spreadsheets and Manual CRM: Coordinating email blasts and lead tracking through Excel or Google Sheets and manual CRM entry. | External Marketing Agency: Hiring a specialized marketing firm to execute campaigns using their own tech stack.
Solutions: marketing automation for mid-market B2B | best AI marketing tools for lead generation 2024 | CRM integrated marketing platforms | how to automate multi-channel marketing campaigns | Basic Email Service Providers (ESPs): Using a simple email service provider like Mailchimp or Constant Contact that lacks deep CRM integration and automation.
Comparisons: Act-On vs HubSpot comparison
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## Full Details / RAG Data
### Overview
Act-On Software is listed in the AI Directory.
Act-On Software is a provider of cloud-based marketing automation software. The platform is designed to help mid-market companies manage lead generation, nurture campaigns, and customer lifecycle engagement through integrated multi-channel tools.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Act-On Software |
| Slug         | act-on |
| URL          | https://optimly.ai/brand/act-on |
| Logo         | https://logo.clearbit.com/act-on.com |
| BAI Score    | 76/100 |
| Archetype    | Challenger |
| Category     | Marketing Technology (MarTech) |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T14:30:56.331Z |
### Verified Facts
- Founded: 2008
- Headquarters: Portland, Oregon, USA
### Competitors
| Name | Profile |
|------|---------|
| Adobe Marketo Engage | https://optimly.ai/brand/adobe-marketo-engage |
| Hubspot | https://optimly.ai/brand/hubspot |
| Sugar Market Formerly Salesfusion | https://optimly.ai/brand/sugar-market-formerly-salesfusion |
### Buyer Intent Signals
#### Problems this brand solves
- Spreadsheets and Manual CRM: Coordinating email blasts and lead tracking through Excel or Google Sheets and manual CRM entry.
- External Marketing Agency: Hiring a specialized marketing firm to execute campaigns using their own tech stack.
#### Buyers search for
- marketing automation for mid-market B2B
- best AI marketing tools for lead generation 2024
- CRM integrated marketing platforms
- how to automate multi-channel marketing campaigns
- Basic Email Service Providers (ESPs): Using a simple email service provider like Mailchimp or Constant Contact that lacks deep CRM integration and automation.
#### Buyers compare
- Act-On vs HubSpot comparison
### Links
- Canonical page: https://optimly.ai/brand/act-on
- JSON endpoint: /brand/act-on.json
- LLMs.txt: /brand/act-on/llms.txt