# Act-On Software
> Act-On Software is a provider of cloud-based marketing automation software. The platform is designed to help mid-market companies manage lead generation, nurture campaigns, and customer lifecycle engagement through integrated multi-channel tools.
- URL: https://optimly.ai/brand/act-on
- Logo: https://logo.clearbit.com/act-on.com
- Slug: act-on
- BAI Score: 76/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 10, 2026
## Competitors
- Adobe Marketo Engage (https://optimly.ai/brand/adobe-marketo-engage)
- Hubspot (https://optimly.ai/brand/hubspot)
- Sugar Market Formerly Salesfusion (https://optimly.ai/brand/sugar-market-formerly-salesfusion)
## Buyer Intent Signals
Problems: Spreadsheets and Manual CRM: Coordinating email blasts and lead tracking through Excel or Google Sheets and manual CRM entry. | External Marketing Agency: Hiring a specialized marketing firm to execute campaigns using their own tech stack.
Solutions: marketing automation for mid-market B2B | best AI marketing tools for lead generation 2024 | CRM integrated marketing platforms | how to automate multi-channel marketing campaigns | Basic Email Service Providers (ESPs): Using a simple email service provider like Mailchimp or Constant Contact that lacks deep CRM integration and automation.
Comparisons: Act-On vs HubSpot comparison