{
  "slug": "actable",
  "name": "Actable",
  "description": "Actable provides customer analytics solutions through 'The Intelligence Factory,' a closed-loop system designed to help brands structure, enrich, and activate customer intelligence faster. It enables smarter segmentation, faster activation, and measurable business results, built for marketing, analytics, and growth leaders.",
  "url": "https://optimly.ai/brand/actable",
  "websiteUrl": "https://actable.com/",
  "logoUrl": "https://logo.clearbit.com/actable.com",
  "baiScore": 51.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Customer Data Platforms (CDP)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T02:27:05.607Z",
  "verifiedVitals": {
    "website": "https://actable.com",
    "category": "Customer Analytics",
    "what_it_does": "Actable helps brands structure, enrich, and activate customer intelligence faster to drive business outcomes such as increased customer engagement, reduced churn, and improved return on ad spend (ROAS).",
    "primary_audience": "Marketing, analytics, and growth leaders.",
    "core_product": "The Intelligence Factory, a closed-loop system comprising a Customer Intelligence Hub, Insights Engine, and Action Engine.",
    "pricing_model": {
      "kind": "unknown",
      "detail": null
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789915416188
}