{
  "slug": "active-data",
  "name": "Active Data",
  "description": "Active Data provides a low-cost event ticketing platform called WhenNow, and offers expert web design and development services to enhance digital strategy.",
  "url": "https://optimly.ai/brand/active-data",
  "websiteUrl": "https://activedata.com/",
  "logoUrl": "https://logo.clearbit.com/activedata.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Event Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T02:40:00.115Z",
  "verifiedVitals": {
    "website": "https://activedata.com",
    "category": "Event Management Software, Web Development Services",
    "what_it_does": "Active Data provides an event ticketing service through its WhenNow platform, which allows users to create custom events, sell tickets, and manage attendees using native mobile apps. Additionally, the company offers expert web design and development services to assist clients with their digital strategy.",
    "primary_audience": "The primary audience includes event organizers of all sizes, ranging from those hosting annual galas, charity fundraisers, and 5Ks across nonprofit, community, and sports sectors, as well as businesses and individuals seeking web design and development for their digital strategy.",
    "core_product": "The core product is WhenNow, an online event registration and ticketing solution.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "WhenNow's pricing model involves fees of 2.99% and $0.50 per ticket, paid by the event host, with no hidden processing fees or buyer fees."
    },
    "parent_ownership": "Dude Solutions, Inc."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789775849477
}