{
  "slug": "active-network",
  "name": "Active Network",
  "description": "Active Network is a leading provider of activity and participant management software. The company offers technology solutions that streamline registration, payment processing, and event administration for sports, community activities, and large-scale events.",
  "url": "https://optimly.ai/brand/active-network",
  "logoUrl": "",
  "baiScore": 85,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "civicrec",
      "name": "Civicrec"
    },
    {
      "slug": "eventbrite",
      "name": "Eventbrite"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "campminder",
      "name": "CampMinder"
    },
    {
      "slug": "civicplus",
      "name": "CivicPlus"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "event-management-agencies-offices",
      "name": "Event Management Agencies Offices"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T05:50:57.195+00:00",
  "verifiedVitals": {
    "website": "activenetwork.com",
    "founded": "1999",
    "headquarters": "Dallas, Texas, USA",
    "pricing_model": "Usage-based and Subscription",
    "core_products": "ACTIVEWorks, ActiveNet, ACTIVE Camp & Class Manager, ACTIVE.com consumer portal",
    "key_differentiator": "The only platform offering integrated global payment processing through its parent company alongside specialized management verticals for sports, government, and education.",
    "target_markets": "Race directors, Parks & Recreation departments, YMCA/YWCA organizations, Summer Camps, Educational institutions",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Event Management Software"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Spreadsheets: Using Microsoft Excel or Google Sheets to track registrations and physical ledger books for payments.",
      "Event Management Agencies offices: Hiring an event management company to handle all logistics, registration, and marketing manually or via their own proprietary tools."
    ],
    "solutionIntents": [
      "online race registration software",
      "parks and recreation management software",
      "summer camp registration platform software",
      "best enterprise event planning tools",
      "marathon management systems",
      "Generic Survey Tools: Repurposing generic form software like Google Forms or Typeform to collect attendee data."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777051938897
}