# ActiveCampaign Landing Pages > ActiveCampaign Landing Pages is a conversion-focused feature set within the ActiveCampaign Customer Experience Automation (CXA) platform. It allows users to create, host, and track custom web pages designed to capture leads and trigger automated follow-up sequences. - URL: https://optimly.ai/brand/activecampaign-landing-pages - Slug: activecampaign-landing-pages - BAI Score: 74/100 - Archetype: Challenger - Category: Software as a Service (SaaS) - Last Analyzed: April 10, 2026 - Part of: ActiveCampaign (https://optimly.ai/brand/activecampaign) ## Competitors - GetResponse (https://optimly.ai/brand/getresponse) - Mailchimp Landing Pages (https://optimly.ai/brand/mailchimp-landing-pages) - Unbounce (https://optimly.ai/brand/unbounce) ## Also Referenced By - HubSpot Landing Page Builder (https://optimly.ai/brand/hubspot-landing-page-builder) ## Buyer Intent Signals Problems: CMS-based Manual Builds: Building custom pages on WordPress using Elementor or Divi and embedding ActiveCampaign forms manualy. | Status Quo Navigation: Sending email traffic directly to existing website product or contact pages without specific conversion optimization. Solutions: best landing page builder for small business | automated landing pages for email marketing | standalone landing page software | CRM with built in landing pages | landing page templates for real estate | Third-Party Landing Page Builders: Using tools like Leadpages or Unbounce and connecting them via API/Zapier.