{
  "slug": "adam-grant",
  "name": "Adam Grant",
  "description": "Adam Grant is an American organizational psychologist, author, and professor at the Wharton School of the University of Pennsylvania. He is known for his work on generosity, originality, and psychological safety, and is a bestselling author of books like 'Give and Take', 'Originals', and 'Think Again'. He also hosts the popular podcast 'WorkLife'.",
  "url": "https://optimly.ai/brand/adam-grant",
  "websiteUrl": "https://adamgrant.co/",
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  "baiScore": 53,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Thought Leadership",
  "categorySlug": null,
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  "competitorsProse": null,
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  "updatedAt": "2026-08-09T00:02:32.269Z",
  "verifiedVitals": {
    "website": "https://adamgrant.co",
    "founded": "2013 (Year of first bestselling book, 'Give and Take')",
    "headquarters": "Philadelphia, PA (Affiliation with Wharton School)",
    "pricing_model": "Book sales (royalties), speaking fees, podcast advertising/sponsorships (indirect), online course fees (occasional).",
    "core_products": "Bestselling books (e.g., 'Give and Take', 'Originals', 'Think Again'), speaking engagements, 'WorkLife' podcast, articles for major publications.",
    "key_differentiator": "His ability to translate rigorous academic research in organizational psychology into practical, engaging, and actionable insights for a broad audience, supported by compelling storytelling and a focus on evidence-based strategies for personal and professional growth.",
    "target_markets": "Business leaders, managers, human resource professionals, academics, students, and individuals interested in personal development, organizational behavior, and positive psychology.",
    "employee_count": "Small team (personal staff/research assistants) / N/A as an individual.",
    "funding_stage": "Self-funded through book sales, speaking, and academic salary.",
    "subcategory": "Organizational Psychology"
  },
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      "Management consulting firms: Hiring consultants who specialize in organizational development, culture change, or leadership training, which offers tailored advice at a higher cost.",
      "Maintain status quo: Ignoring insights into organizational behavior and personal development, potentially leading to missed opportunities for growth, innovation, and improved well-being."
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      "Other self-help apps/platforms: Utilizing platforms like Headspace, Blinkist, or specialized online courses that provide curated summaries or skill-building exercises based on various thought leaders."
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786533734010
}